Notes from the workshop
What we are learning about guest WiFi, UniFi captive portals and building NerdPortal.
In-Store WiFi Marketing: How Retail Stores Compete With E-Commerce
E-commerce knows every visitor. Learn how in-store WiFi marketing helps physical retailers capture first-party data, measure traffic, and earn repeat visits.
The UniFi Nerds
White-Label Guest WiFi: A New Recurring Revenue Line for MSPs and UniFi Integrators
If you're an MSP or network integrator, you already know the pattern: you design a beautiful UniFi network for a client, deploy it, collect the project fee —…
The UniFi Nerds
When Staff Say the WiFi Is Slow Again: How to Stop Guest Traffic From Choking Your Business Network
It's Saturday afternoon. The card reader spins. The kitchen display lags. The cloud POS times out mid transaction, a line forms, and someone mutters the…
The UniFi Nerds
Guest WiFi Analytics: The Foot-Traffic Data Your POS Can't See
Ask a business owner how many customers they had yesterday and they'll quote their POS: 214 transactions. But that number hides a bigger one. How many people…
The UniFi Nerds
Privacy-Compliant Guest WiFi: Collecting Customer Data Without Collecting Legal Problems
Guest WiFi data capture sits at an awkward intersection: it's one of the most effective marketing tools a physical business can deploy, and it's also,…
The UniFi Nerds
WiFi Marketing ROI: What Guest WiFi Is Actually Worth to Your Business
Every business owner eventually asks the same question about guest WiFi: "I'm paying for bandwidth so strangers can scroll their phones — what am I getting…
The UniFi Nerds
Managing Guest WiFi Across Multiple Locations Without Losing Your Mind
One location with guest WiFi is a feature. Twelve locations with guest WiFi is an operations problem — twelve portals to keep on brand, twelve pools of guest…
The UniFi Nerds
Guest WiFi Security: How to Offer Public WiFi Without Exposing Your Business Network
Here's a scenario that plays out in small businesses every week. The owner sets up WiFi, customers ask for the password, and staff hand it out. Months later,…
The UniFi Nerds
UniFi's Built-In Hotspot Portal vs. an External Captive Portal: Which Do You Actually Need?
If you run a UniFi network, you already have a guest portal. Ubiquiti ships a hotspot feature inside the UniFi Network application: turn it on, pick an…
The UniFi Nerds
How to Capture Customer Emails From Your Guest WiFi (Without Annoying Anyone)
Every day, dozens — maybe hundreds — of customers walk into your business, pull out their phones, and connect to your WiFi. Then they leave, and you have no…
The UniFi Nerds